Andrea Saez Elevated to Head of Product Marketing & AI GTM at Turtl

Turtl has appointed Andrea Saez as its Head of Product Marketing & AI GTM, underscoring the company's focus on adapting marketing and go-to-market functions to an increasingly AI-influenced buying environment.

In the newly expanded role, Andrea will be responsible for bridging product development, market positioning, and AI-powered go-to-market execution. The appointment comes at a time when buyer research behaviors are shifting rapidly, with generative AI tools playing a growing role in how organizations discover, evaluate, and shortlist technology vendors.

Founded to help organizations create and measure engaging digital content experiences, Turtl has built its platform around improving audience engagement and content performance. As competition intensifies across the SaaS landscape, companies are increasingly looking to strengthen the connection between product innovation and customer understanding, an area that sits at the core of Andrea's new mandate.

Reflecting on her appointment, Andrea noted that traditional product marketing frameworks are being challenged by faster product release cycles and AI-driven buyer journeys. She described the opportunity as helping close the gap between what companies build and what the market ultimately understands about those products.

Andrea's background combines product building, experimentation with AI tools, and hands-on go-to-market execution. She emphasized that advances in AI are enabling product marketers to move faster and make more informed decisions, particularly at the intersection of product strategy and customer engagement.

The move also signals a broader trend across the technology industry, where organizations are creating new leadership roles to address the growing influence of artificial intelligence on product discovery, positioning, and revenue generation. By formalizing responsibility for both product marketing and AI-led go-to-market initiatives, Turtl is positioning itself to respond to changing customer expectations and emerging market dynamics.

Commenting on the new chapter, Andrea said she intends to share her experiences openly as she helps define what modern product marketing leadership looks like in an AI-first era.

About Turtl

Turtl is an AI-first revenue content platform that helps B2B organizations create, personalize, distribute, and measure content experiences at scale. Designed to support account-based marketing (ABM) and revenue teams, the platform enables businesses to deliver tailored content journeys, track engagement across target accounts, and gain actionable insights into content's impact on pipeline and revenue generation.