Salesforce has welcomed Amit Chhangani as Regional Vice President, Partner Business, marking a significant leadership move for the company as it continues to strengthen its partner ecosystem across ASEAN.

Amit joins Salesforce following an accomplished 12-year tenure at Google, where he played a key role in helping customers, partners, and organizations navigate major waves of technological transformation. His appointment reflects Salesforce's continued investment in building strong partner relationships that accelerate customer success in an AI-driven world.

Strengthening the ASEAN Partner Ecosystem

Since joining Salesforce, Amit has spent his first weeks engaging with teams and partners across Thailand and Singapore, focusing on listening, learning, and understanding opportunities to further strengthen the regional ecosystem.

His role will center on enabling partners to help organizations accelerate their AI, digital transformation, and business innovation initiatives while deepening collaboration across the broader Salesforce ecosystem.

As enterprises increasingly explore AI and Agentic AI technologies, partner-led transformation is becoming a critical success factor for organizations seeking to unlock business value and drive long-term growth.

A Career Defined by Transformational Technology Shifts

Reflecting on his professional journey, Amit highlighted the opportunity to witness and contribute to three major technology revolutions over the past two decades: the shift from traditional business models to digital-first operations, the emergence of a mobile-first world, and now the rapid rise of AI and Agentic AI.

Few periods in technology have proven as transformative as the current AI era, creating new opportunities for organizations to rethink how they engage customers, empower employees, and drive innovation.

The Power of Partnerships in the AI Era

One of the key themes that stood out during Amit`s transition to Salesforce was the importance of trusted partnerships.

While technology enables new possibilities, he believes that people, ecosystems, and collaboration ultimately determine whether organizations can successfully translate innovation into measurable business outcomes.

Guided by his leadership philosophy of "Help More to Grow More," Amit is focused on fostering stronger relationships between Salesforce, its partners, and customers to support growth and innovation across the region.

As AI continues to reshape industries and redefine business models, organizations increasingly rely on strong technology ecosystems to navigate complexity and accelerate transformation.

With extensive experience spanning partnerships, digital transformation, and emerging technologies, Chhangani is well-positioned to help Salesforce and its partner community capitalize on the next wave of AI-driven opportunities across ASEAN.

About Salesforce

Salesforce is the world's leading AI-powered customer relationship management (CRM) company, helping organizations connect with customers through data, AI, automation, and trusted customer experiences. Its platform enables businesses to drive growth, improve productivity, and accelerate digital transformation across every industry.