Amanda Groves Joins Zywave as Vice President of Product Marketing

Amanda Groves has joined Zywave as Vice President of Product Marketing, bringing strategic marketing leadership to a company at the forefront of innovation in the insurance and risk management sector.

Sharing the announcement, Amanda highlighted the growing transformation taking place across the insurance industry as artificial intelligence reshapes how brokers operate, carriers assess risk, and organizations approach protection and risk management. She noted that Zywave's position within this evolving landscape was a key factor in her decision to join the company.

Founded in 1995, Zywave has established itself as a leading provider of insurance technology solutions, serving more than 15,000 insurers, agencies, and brokerages, including all of the top 100 U.S. brokerages. The company has continued to expand its innovation efforts, including the introduction of insurance-specialized AI agents and a broad portfolio of solutions designed to support modern insurance operations.

Amanda's appointment comes at a pivotal moment for the industry. As AI, automation, and data-driven decision-making become increasingly embedded within insurance workflows, product marketing leaders play a critical role in helping organizations communicate value, drive adoption, and align innovation with customer needs.

The insurance sector is undergoing significant change as businesses seek more efficient ways to manage risk, improve customer experiences, and leverage emerging technologies. Companies that can effectively combine industry expertise with advanced technology are increasingly positioned to lead the next phase of growth.

Amanda's leadership is expected to support Zywave's continued expansion and strengthen its ability to connect innovative products with the evolving needs of insurers, agencies, and brokerages worldwide.

 

About Zywave:

Zywave is a leading provider of technology solutions for the insurance industry, serving insurers, agencies, brokers, and risk management professionals. The company offers a comprehensive portfolio of solutions focused on sales management, client engagement, analytics, compliance, and AI-powered innovation.