CXO MovesLeadership & Strategy
Allison Howen Joins Smartling as Director of Brand & Content

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Smartling has announced the appointment of Allison Howen as Director of Brand & Content, strengthening its marketing organization as the company continues to expand its leadership in AI-powered translation and localization technology.
Sharing the news, Allison expressed her excitement about joining Smartling and beginning the next chapter of her career alongside the company's marketing leadership team. She highlighted the opportunity to collaborate with industry leaders and contribute to the company's evolving brand story as it helps organizations communicate effectively across global markets.
In her new role, Allison will lead brand and content initiatives designed to strengthen Smartling's market presence, elevate customer storytelling, and showcase the company's innovations in translation and localization technology.
Her appointment comes at a time when artificial intelligence is transforming how businesses create, translate, and distribute content worldwide. As organizations increasingly seek faster, more scalable, and higher-quality multilingual communication solutions, AI-powered translation platforms are becoming a critical component of global growth strategies.
Allison noted her enthusiasm for helping tell the story of how Smartling is leading a new era of AI-powered translation quality, highlighting the company's continued focus on innovation and customer value.
About Smartling:
Smartling is a leading translation and localization platform that combines artificial intelligence, automation, and language services to help organizations create multilingual content at scale. The company enables global brands to deliver high-quality customer experiences across languages and markets through AI-powered translation technology.