Allison Giorgio Joins NOBULL as Chief Marketing Officer

Allison Giorgio has joined NOBULL as Chief Marketing Officer, bringing more than two decades of experience in brand building, sports marketing, and omnichannel growth strategy.

Sharing the announcement, Allison described the move as deeply personal, highlighting her long-standing connection with the NOBULL brand and its culture centered around hard work, authenticity, resilience, and fitness-driven community values.

In her new role, Allison will help shape the next phase of growth for NOBULL as the company continues expanding its position within the global sports, fitness, and lifestyle market. She will work closely with the leadership team, including commercial leader Joe Martin, to strengthen brand strategy, consumer engagement, and growth initiatives.

Before joining NOBULL, Allison served as Chief Marketing Officer at Wellness Pet Company, where she led brand, marketing, and innovation strategy. Prior to that, she spent more than 17 years at PUMA in several leadership roles, helping drive brand desirability and cultural relevance across major sports and lifestyle categories.

During her tenure at PUMA, Allison played a significant role in shaping marketing activations, product launches, strategic partnerships, communications, and omnichannel retail marketing strategies. Her experience spans global brand development, consumer engagement, retail marketing, and performance-driven storytelling.

Her appointment reflects NOBULL’s continued investment in experienced marketing leadership as competition intensifies across the sportswear, fitness, and lifestyle industries.

 

About NOBULL:

NOBULL is a performance footwear, apparel, and fitness lifestyle brand focused on training, wellness, and community-driven athletic culture. The company is known for its minimalist performance products and strong connection to fitness-focused consumers and athletes.