CXO MovesLeadership & Strategy
AbsenceSoft Promotes Kia Brenes to VP, Product Marketing & Brand
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AbsenceSoft has promoted Kia Brenes to Vice President, Product Marketing & Brand, expanding her leadership role as the company continues to strengthen its go-to-market strategy and brand presence.
In her new position, Kia will oversee product marketing, brand, and content, bringing together the company's messaging, positioning, and storytelling under a unified leadership structure.
Expanding Marketing Leadership
Announcing her promotion on LinkedIn, Kia reflected on her four-year journey with AbsenceSoft, during which she helped establish the company's product marketing function from the ground up.
Joining as a one-person product marketing team, she played a key role in building the function, developing a dedicated team, launching The LeaveLab, strengthening the company's positioning and messaging strategy, and contributing to a period in which the business more than doubled in size.
Unifying Product Marketing and Brand
As Vice President, Product Marketing & Brand, Kia will now lead a broader portfolio that includes brand and content alongside product marketing.
The expanded role brings the company's strategic messaging, brand narrative, and content initiatives under one organization, supporting greater consistency across customer engagement and go-to-market execution.
Looking Ahead
Kia expressed gratitude to the mentors, leaders, and colleagues who supported her journey while sharing her excitement for the opportunities ahead.
Her promotion reflects AbsenceSoft's continued investment in strengthening its marketing leadership as it scales its business and brand.
About AbsenceSoft
AbsenceSoft is a leave and accommodation management software company that helps organizations simplify compliance with leave, disability, and workplace accommodation programs through cloud-based technology solutions.