Abbey Klaassen Appointed CEO of Tinuiti

Tinuiti has announced the appointment of Abbey Klaassen as its new Chief Executive Officer, ushering in a new chapter for the independent performance marketing agency as it continues to expand its market presence and capabilities.

Sharing the news, Abbey described the move as the convergence of the experiences that have defined her career, spanning journalism, digital marketing, agency leadership, and brand building. She highlighted Tinuiti's reputation among marketing leaders, noting that hearing CMOs consistently recommend the agency was a key factor behind her decision to join.

Abbey emphasized that Tinuiti's growth momentum, commitment to understanding what truly drives results, and focus on helping marketers act with greater clarity and speed make it uniquely positioned in today's evolving marketing landscape. As CEO, she will focus on expanding the company's presence, accelerating its market narrative, and strengthening Tinuiti's position as a trusted growth partner for modern CMOs.

Her appointment comes at a time when organizations are increasingly seeking integrated approaches that combine brand strategy, performance marketing, and technology-driven innovation to drive measurable business outcomes.

About Tinuiti:

Tinuiti is one of the largest independent full-funnel marketing agencies, helping brands accelerate growth through a combination of media, creative, data, technology, and performance marketing expertise. The company partners with leading consumer and enterprise brands to deliver measurable business outcomes across the customer journey.