CXO MovesLeadership & Strategy
8x8 Promotes Hector Vizcarrondo to VP of Growth & Marketing Operations
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8x8 has promoted Hector Vizcarrondo to Vice President of Growth & Marketing Operations, strengthening its marketing leadership as the company continues to accelerate growth through integrated demand generation and data-driven marketing operations.
The promotion reflects 8x8's continued focus on aligning marketing strategy, analytics, and digital experiences to support business growth and customer acquisition.
Expanding Growth Leadership
Announcing the promotion on LinkedIn, Hector shared that he has stepped into the role of VP of Growth & Marketing Operations, where he will oversee demand generation, web strategy, marketing operations, and analytics and insights.
He thanked Bruno Bertini for his trust and leadership, while expressing enthusiasm about partnering with colleagues across the marketing and go-to-market organization.
Hector also highlighted the opportunity to lead teams spanning web, campaigns, inbound demand generation, marketing operations, and analytics, emphasizing that collaboration will be central to driving future growth.
Driving Demand Generation and Marketing Operations
As Vice President of Growth & Marketing Operations, Hector will lead the connected engine that powers marketing performance across 8x8.
His responsibilities include overseeing demand generation programs, optimizing web strategy, strengthening marketing operations, and leveraging analytics and insights to improve growth outcomes and marketing effectiveness.
By integrating these functions, 8x8 aims to enhance customer acquisition, improve campaign performance, and support scalable revenue growth.
Looking Ahead
Hector's promotion underscores 8x8's continued investment in marketing leadership as organizations increasingly rely on data-driven strategies to accelerate growth.
His experience across demand generation, marketing operations, and analytics positions him to help strengthen the company's go-to-market execution while delivering measurable business impact.
About 8x8
8x8 is a provider of cloud communications and customer experience solutions, offering integrated voice, contact center, video, and collaboration platforms for businesses worldwide. The company helps organizations improve customer engagement and employee productivity through AI-enabled communications technology.