2X Acquires Knownwell to Accelerate AI-Powered Revenue Growth Solutions

2X has announced the acquisition of Knownwell, a strategic move designed to strengthen its position at the intersection of artificial intelligence, data science, and B2B revenue growth. 

The transaction brings together two organizations that share a common belief that the future of business growth will be powered by a combination of advanced AI systems and human expertise.

As part of the acquisition, Knownwell founder David DeWolf has been appointed Chief Executive Officer (CEO) of the combined company. In his new role, he will focus on architecting AI systems that support the organization's vision of transforming how B2B companies drive growth and operational efficiency.

The acquisition marks a significant milestone for Knownwell, whose team of engineers, data scientists, and commercial strategists built a reputation for applying artificial intelligence to help organizations better understand customer relationships, revenue opportunities, and business performance. 

The deal reflects growing demand for AI-powered solutions that help organizations improve decision-making while maintaining the strategic oversight and expertise that only human teams can provide.

By integrating Knownwell's technology, talent, and intellectual property into its operations, 2X aims to accelerate innovation across its service portfolio. The company believes the combined capabilities will enable clients to unlock deeper insights, optimize revenue strategies, and achieve stronger business outcomes. 

For Knownwell employees and customers, the transaction creates access to broader resources, expanded market reach, and a larger platform for continued innovation. The combined organization is expected to leverage advanced AI technologies while maintaining a strong focus on practical business applications and measurable results.

Why This Acquisition Matters

• Combines Knownwell's AI expertise with 2X's revenue growth and marketing capabilities.
• Strengthens the combined company's ability to deliver AI-powered solutions for B2B organizations.
• Expands access to engineering, data science, and commercial strategy talent.
• Accelerates the development of next-generation AI systems designed to improve business growth outcomes.
• Reinforces the industry's growing focus on blending human expertise with artificial intelligence rather than replacing it.

 As AI continues to reshape sales, marketing, and customer engagement, acquisitions like this highlight the strategic importance of combining specialized technology expertise with established go-to-market capabilities.

The appointment of David DeWolf as Chief Executive Officer further signals the company's commitment to investing in AI leadership and innovation. His experience building AI-driven platforms and leading multidisciplinary teams is expected to play a key role in shaping the future direction of the combined organization.

Looking ahead, 2X plans to leverage the strengths of both companies to create more sophisticated solutions that help clients navigate increasingly complex B2B buying environments while improving revenue performance and operational effectiveness.

About 2X

2X is a B2B marketing services and revenue growth company that helps organizations scale demand generation, marketing operations, and revenue performance initiatives. The company combines strategic expertise, technology, and operational execution to support business growth across a wide range of industries.

About Knownwell

Knownwell is an AI-powered technology company focused on helping organizations gain deeper insights into customer relationships, business health, and revenue opportunities. Through advanced data science and artificial intelligence capabilities, the company enables businesses to make more informed decisions and drive stronger growth outcomes.

Source and Credits: 2X Press Release