WPP appoints Hephzibah Pathak as CEO of WPP Creative India

WPP has appointed Hephzibah Pathak as CEO of WPP Creative India, formalizing a unified leadership structure across its creative agencies in the market.

The role brings multiple agency brands under a single strategic direction, as WPP looks to simplify operations and improve coordination across creative, experience, and brand capabilities. The structure is aligned with the company’s global approach of integrating services to better support clients navigating complex, technology-driven marketing environments.

Hephzibah will oversee collaboration across networks including Ogilvy, VML, AKQA, and Landor. The mandate focuses on aligning talent and capabilities to deliver more connected and scalable solutions for clients.

The appointment reflects a broader shift in how agency networks are structured. As brands increase investments in AI, data platforms, and omnichannel engagement, there is growing pressure to move away from siloed execution toward integrated operating models. Leadership roles are evolving to bridge creative output with technology and data-driven decision-making.

For WPP, India remains a key growth market, and the move signals an effort to strengthen its ability to deliver end-to-end marketing solutions. The emphasis is on building a system where creative, data, and technology functions operate in closer alignment, supporting faster execution and measurable outcomes.