Winnie Chen-Head Joins WPP Media as CEO of Malaysia

WPP Media has appointed Winnie Chen-Head as Chief Executive Officer for Malaysia, reinforcing the company’s commitment to strengthening leadership and accelerating growth across the Southeast Asian market.

Winnie officially assumed the role on May 6 and brings more than 24 years of experience spanning media, e-commerce, aviation, telecommunications, technology startups, and integrated marketing.

Her appointment reflects WPP Media’s continued focus on driving transformation, innovation, and integrated client solutions across rapidly evolving media and marketing environments. The company highlighted Malaysia as a strategically important growth market where brands continue investing in data-driven media, digital transformation, and customer engagement initiatives.

Prior to rejoining WPP Media, Winnie held leadership positions at Omnicom and Dentsu, alongside previous experience within the WPP network as Head of Product, Strategy & Innovation at Mindshare. Her expertise spans strategy, capability development, operational leadership, and business outcome-driven media transformation.

Helen McRae, CEO of WPP Media for SEAPAT, noted that Winnie’s leadership style, strategic expertise, and focus on integration across media, creativity, and culture will play an important role in driving intelligent growth and delivering value for clients across the region.

Commenting on the appointment, Winnie shared her enthusiasm about returning to the WPP network and contributing to the next phase of transformation in Malaysia. She emphasized the importance of combining talent, creativity, and technology to drive meaningful business impact and long-term growth.

The move comes at a time when global media organizations continue adapting to AI-driven transformation, integrated operating models, and evolving client expectations around measurable business outcomes and marketing effectiveness.

 

About WPP Media:
WPP Media is a global media and marketing services organization delivering integrated media strategy, planning, data, analytics, and marketing transformation solutions for brands across international markets.

About Winnie Chen-Head:
Winnie Chen-Head is a media and marketing leader with more than two decades of experience across integrated media, business transformation, digital strategy, and operational leadership across regional and global organizations.