Will Hanmer-Lloyd Appointed Chief Strategy Officer at Mediaplus UK

Will Hanmer-Lloyd has stepped into the role of Chief Strategy Officer at Mediaplus UK, joining the newly formed leadership board at a time when the business is sharpening its focus on insight-led, connected media strategies.

Alongside this role, he will continue to lead Behave, the agency’s behavioural consultancy, bringing a distinctive perspective to how strategy is developed and executed. His dual responsibility reflects the growing importance of integrating behavioural science into modern media planning and decision-making.

Hanmer-Lloyd’s journey at Mediaplus spans over a decade, during which he has evolved from strategic and consulting roles into leading both strategy and behavioural consulting functions. His work has centered on helping brands better understand how people think, make decisions, and engage with media in increasingly complex environments.

Earlier in his career, he held roles at Blue 449 and Institute of Practitioners in Advertising, where he built a strong foundation in effectiveness and industry frameworks. His progression reflects a broader industry shift toward combining data with deep human insight to drive more impactful marketing outcomes.

About Mediaplus UK:
Mediaplus UK is a media agency focused on delivering insight-led and connected media strategies. The company integrates data, creativity, and behavioural insights to help brands drive meaningful engagement and business results.

About Will Hanmer-Lloyd:
Will Hanmer-Lloyd is a strategy and behavioural consulting leader with extensive experience in media planning and effectiveness. He has played a key role in shaping insight-driven strategies that combine behavioural science with marketing execution.