Toluna Appoints Rowena Guerin as Managing Director for Australia and New Zealand

Toluna has appointed Rowena Guerin as Managing Director for Australia and New Zealand, reinforcing its commitment to expanding its presence in the region's evolving consumer insights and market research sector.

Rowena brings more than 25 years of industry experience spanning multiple sectors, with a track record of helping organizations translate consumer intelligence into business growth and strategic decision-making. Her appointment comes as businesses increasingly seek deeper customer understanding and faster access to actionable insights in an increasingly competitive marketplace.

In her new role, Rowena will lead Toluna's operations across Australia and New Zealand, working closely with clients to deliver research and insights that support business performance and innovation. She will also oversee regional growth initiatives and strengthen customer partnerships as organizations look to combine traditional research methodologies with emerging AI-powered capabilities.

The appointment reflects broader industry trends, where advances in artificial intelligence and data analytics are reshaping how businesses gather, interpret, and act on consumer intelligence. As demand for real-time insights continues to rise, organizations are investing in leadership capable of helping clients navigate increasingly complex market dynamics.

With extensive leadership experience and a strong background in customer and market intelligence, Rowena is expected to play a key role in supporting Toluna's next phase of growth across the ANZ market.

About Toluna

Toluna is a global market research and consumer insights company that provides businesses with access to real-time consumer intelligence. Through its technology platform, panel network, and analytics capabilities, the company helps organizations make informed decisions across product development, marketing, customer experience, and business strategy.