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Tim Kenward Appointed Chief Marketing Officer at McDonald’s UK & Ireland
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Tim Kenward has been appointed Chief Marketing Officer at McDonald’s UK & Ireland, stepping into a key leadership role as the company continues strengthening its brand, customer engagement, and digital marketing capabilities across the region.
Kenward brings deep experience across marketing, commercial strategy, and consumer brand leadership. His appointment reflects McDonald’s continued focus on evolving customer experience, strengthening brand relevance, and expanding engagement across digital and in-store channels.
Before joining McDonald’s UK & Ireland, Kenward held senior leadership roles across consumer-focused businesses, building expertise in marketing transformation, growth strategy, and customer-centric brand development.
In his new role, he will oversee marketing strategy, brand campaigns, customer engagement initiatives, and broader commercial marketing efforts for McDonald’s across the UK and Ireland markets.
His appointment comes at a time when restaurant and consumer brands are increasingly investing in data-driven marketing, loyalty ecosystems, personalization, and digital customer experiences to strengthen long-term consumer relationships.
McDonald’s has continued expanding its digital capabilities globally, including loyalty programs, app-driven engagement, delivery partnerships, and AI-enabled operational initiatives designed to improve customer experience and operational efficiency.
Kenward’s leadership is expected to support the company’s broader efforts to combine brand storytelling, digital engagement, and customer insights as competition intensifies across the quick-service restaurant sector.
The move also highlights the growing importance of marketing leadership in shaping how global consumer brands adapt to changing customer behaviors, social media engagement, and evolving expectations around convenience and personalization.
As the restaurant industry continues blending physical experiences with digital ecosystems, leadership roles focused on brand, data, and customer engagement are becoming increasingly strategic for long-term growth.
About McDonald’s:
McDonald’s is one of the world’s largest quick-service restaurant companies, serving millions of customers globally through company-owned and franchised restaurants. The company continues investing in digital transformation, customer engagement, and operational innovation across global markets.
About Tim Kenward:
Tim Kenward is a marketing and commercial leader with experience across brand strategy, customer engagement, and business growth. He has worked across consumer-facing organizations focused on marketing transformation, customer experience, and commercial innovation.