CXO MovesAI Leadership & Strategy
Thu Nguyen Appointed CEO of Dentsu Vietnam
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Thu Nguyen has been appointed CEO of Dentsu Vietnam, stepping into a key leadership role to drive the company’s next phase of growth in the region.
Her appointment comes at a time when Vietnam’s marketing and advertising landscape is evolving rapidly, with increasing demand for integrated, data-driven, and digital-first solutions. In this role, Nguyen will focus on strengthening Dentsu’s market position while advancing its capabilities across media, creative, and customer experience.
Nguyen brings extensive experience within the Dentsu network, having held multiple leadership roles across strategy, media, and client management. Her deep understanding of the local market, combined with regional expertise, positions her well to lead the organization in a competitive and fast-growing environment.
Throughout her career, she has been instrumental in building strong client partnerships and delivering integrated campaigns that align creativity with performance. Her leadership reflects a balance of strategic thinking and operational execution, both critical in today’s marketing landscape.
Her appointment highlights Dentsu’s focus on local leadership combined with global capabilities, as the company continues to invest in talent that can drive transformation and deliver measurable business outcomes.
About Dentsu Vietnam:
Dentsu Vietnam is part of the global Dentsu network, offering integrated marketing, media, and digital solutions to brands across Vietnam.
About Thu Nguyen:
Thu Nguyen is a marketing and business leader with extensive experience in advertising, media, and client strategy. She has played a key role in delivering integrated marketing solutions and driving business growth within the Dentsu network.