Sundial Media & Technology Group Appoints Amanda Butler as Its First Chief Marketing Officer

Sundial Media & Technology Group has appointed Amanda Butler as its first Chief Marketing Officer, marking a strategic shift in how the company approaches growth across its expanding portfolio of media and experiential brands.

In this newly created role, Butler will lead consumer marketing, communications, creative strategy, and insights across the organization. Her responsibilities span a diverse portfolio that includes established media properties as well as large-scale experiential platforms and cultural events.

The appointment signals a broader transformation within the company, where marketing is being repositioned from a supporting function to a central driver of business growth. By aligning brand strategy more closely with business objectives, Sundial aims to create more integrated and scalable engagement across media, live experiences, and emerging commerce initiatives.

Butler brings extensive experience in marketing leadership, with a track record of building brand equity and executing high-impact campaigns. Her role is expected to focus on strengthening audience connections, enhancing storytelling across platforms, and driving measurable outcomes in an increasingly competitive media landscape.

This move reflects a wider industry trend, where organizations are elevating marketing leadership to play a more strategic role in shaping growth, especially as media, technology, and consumer experiences continue to converge.