Sujoy Sen Takes on Global Head of Pursuit Marketing Role at Kyndryl

Kyndryl has appointed Sujoy Sen as Global Head of Pursuit Marketing, reinforcing the company’s focus on large-deal engagement and account-based marketing strategy across global markets.

In the role, Sujoy will lead pursuit marketing initiatives designed to support deal teams, business development functions, and enterprise growth opportunities across the Americas, EMEA, Asia-Pacific, and Japan.

The appointment reflects the growing importance of pursuit marketing within enterprise organizations as businesses increasingly integrate marketing directly into strategic sales cycles and high-value account engagement efforts.

Sujoy described pursuit marketing as marketing that operates within the deal itself, aligning closely with the pace, strategy, and requirements of enterprise opportunities rather than functioning separately from sales processes.

The function brings together multiple marketing disciplines including market intelligence, content, brand strategy, alliances, and collaborative engagement initiatives to support complex enterprise deal environments.

According to Sujoy, the initiative has already been operating for nearly a year, with more than 40 field marketers working alongside deal teams across major international markets.

The move highlights how enterprise technology organizations are evolving beyond traditional marketing structures and investing more heavily in integrated ABM and revenue-focused engagement strategies designed to support large-scale enterprise transformation projects.

 

About Kyndryl:

Kyndryl provides enterprise technology and managed infrastructure services focused on cloud, applications, AI, cybersecurity, and digital transformation for organizations worldwide.

 

About Sujoy Sen:

Sujoy Sen is a marketing and enterprise growth leader with experience across account-based marketing, strategic deal engagement, global enterprise marketing, and business development initiatives within the technology sector.