Stefanie Becker Appointed Marketing Director at Citroën Germany

Stefanie Becker has been appointed Marketing Director at Citroën Germany, part of Stellantis, as the company continues to strengthen its position in the competitive German automotive market.

In this role, Stefanie will focus on enhancing brand visibility, driving customer engagement, and advancing digital marketing capabilities. Her appointment comes as automotive brands increasingly prioritize integrated digital strategies and direct customer relationships to support growth in evolving mobility markets.

Stefanie most recently served as Head of Online Sales and eCommerce within Stellantis, where she led initiatives focused on digital sales transformation. Prior to that, she was Project Lead for Online Sales and eCommerce for Opel, contributing to the development of digital retail capabilities.

Earlier in her career, Stefanie held the role of Head of Marketing at Peugeot and managed media strategy across Groupe PSA brands, including Peugeot, Citroën, and DS Automobiles. She began her career at MediaCom, building a strong foundation in media strategy, communications, and brand development.

Her appointment reflects Citroën Germany’s focus on leveraging deep internal expertise across Stellantis brands to drive consistent brand positioning and accelerate digital engagement. Stefanie’s experience across marketing, media, and eCommerce positions her to support the company’s next phase of growth in a rapidly evolving automotive landscape.