Sophie Berman Joins SocialChain as Head of Influencer

Sophie Berman has joined SocialChain as Head of Influencer, taking on a leadership role focused on expanding the agency’s creator marketing and influencer partnerships business.

Her appointment comes as brands continue shifting toward creator-led engagement models and long-term community-driven storytelling strategies across digital and social platforms.

Berman brings more than a decade of experience spanning culture marketing, talent partnerships, entertainment, and social-first brand strategy. Prior to joining SocialChain, she spent several years at Havas Play UK, where she worked across influencer marketing, partnerships, and integrated brand campaigns.

Earlier in her career, she held roles at ASOS.com, John Doe, Pricey Media, and MTV, building experience across fashion, youth culture, digital content, entertainment, and brand engagement.

Her move reflects the growing importance of influencer and creator ecosystems within modern marketing organizations, particularly as brands increasingly prioritize authenticity, audience communities, and culturally relevant storytelling over traditional advertising approaches.

At SocialChain, Berman will help lead influencer strategy, creator partnerships, and social-first campaigns as the agency continues strengthening its position within the rapidly evolving creator economy.

The appointment also highlights how agencies are investing more heavily in leadership talent capable of connecting brand strategy with emerging creator platforms, internet culture, and audience engagement trends.

As social commerce, creator-led campaigns, and digital communities continue influencing brand growth strategies, influencer leadership roles are becoming increasingly central to how agencies structure modern marketing offerings.

Berman’s background across entertainment, fashion, content, and social media positions her to help brands navigate a creator landscape that is becoming more integrated with commerce, culture, and long-term customer engagement.

About SocialChain:

SocialChain is a social media and creator marketing agency focused on digital storytelling, influencer partnerships, community engagement, and social-first brand campaigns for global brands and businesses.

About Sophie Berman:

Sophie Berman is a marketing and influencer partnerships leader with experience across creator marketing, entertainment, fashion, social media strategy, and talent collaborations. She has worked with brands and agencies across youth culture, digital engagement, and creator-led campaigns.