CXO MovesAI Leadership & Strategy
Shipra Srivastava Elevated to Head of Marketing at Spotify India
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Spotify has elevated Shipra Srivastava to Head of Marketing for India, following her tenure as Interim Head of Marketing. In this role, she will be responsible for leading the platform’s marketing strategy, with a focus on strengthening brand positioning, driving user engagement, and expanding market presence in India’s highly competitive audio streaming ecosystem.
Her elevation comes at a time when streaming platforms are intensifying efforts to differentiate through localized content, creator ecosystems, and personalized user experiences. Srivastava is expected to play a key role in aligning Spotify’s brand narrative with evolving consumer preferences while scaling its reach across diverse audience segments.
With a strong background in media and digital marketing, she brings a blend of strategic and executional expertise to the role. Her experience across brand partnerships and go-to-market initiatives positions her to further strengthen Spotify’s engagement-led growth strategy in the region.
About Spotify:
Spotify is a global audio streaming platform offering music, podcasts, and digital content to millions of users worldwide. In India, it continues to expand its footprint through localized offerings and partnerships aimed at deepening user engagement.
About Shipra Srivastava:
Shipra Srivastava has over a decade of experience in marketing and media, having held key roles at OLX, BIG FM, and Zenith. Her expertise spans go-to-market strategy, brand partnerships, and driving integrated marketing campaigns.