Sehrish Khandia Steps In as Co-Founder at Allign Marketing KSA

Sehrish Khandia has been appointed Co-Founder at Allign Marketing KSA, where she will focus on building localized brand strategies tailored to evolving consumer behavior in Saudi Arabia.

Her role reflects a growing emphasis on market-specific positioning in the region, as brands increasingly look to align global strategies with local cultural and consumer dynamics. At Allign Marketing KSA, Sehrish will work on shaping brand narratives and go-to-market approaches designed for the Saudi and broader GCC markets.

Alongside this, she continues to lead multiple ventures, including Atlas Sourcing, where she serves as Founder and CEO, connecting businesses with suppliers through relationship-driven models, and Byondbites, an application focused on simplifying meal planning through personalized recipe generation.

Prior to her entrepreneurial journey, Sehrish held a key role at ABT Group, where she transitioned from marketing into strategic sourcing. During her tenure, she contributed to lead generation through targeted marketing campaigns before moving into procurement, where she focused on supplier negotiations and cost optimization.

Her career spans marketing, supply chain, and business strategy, reflecting a multidisciplinary approach to building and scaling ventures. The move into a co-founding role at Allign Marketing KSA highlights her focus on developing solutions aligned with regional market needs, particularly within the rapidly evolving Saudi and GCC business landscape.