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SAP Promotes Verena Siow to Regional President, Asia Pacific
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SAP has promoted Verena Siow to Regional President, Asia Pacific, expanding its executive leadership as the company continues helping organizations across the region harness AI, data, and enterprise applications to accelerate digital transformation.
Having spent more than 15 years with SAP, Verena steps into the role with deep regional experience and a strong understanding of the evolving needs of customers, partners, and enterprises across Asia Pacific.
Leading SAP's Next Chapter in Asia Pacific
Announcing the promotion on LinkedIn, Verena described the appointment as a deeply meaningful milestone, noting that Asia Pacific is more than a business region—it is home.
Reflecting on her career, she shared that her SAP journey began in Asia Pacific over 15 years ago, where she had the opportunity to work alongside colleagues, customers, partners, and mentors who helped shape her leadership journey.
Verena also expressed her commitment to supporting the next generation of leaders by fostering inclusive leadership and developing talent across the region, ensuring SAP continues building strong leadership for the future.
Helping Organizations Become Autonomous Enterprises
Verena believes businesses are entering one of the most transformative periods in enterprise technology, with artificial intelligence fundamentally reshaping how organizations operate, innovate, and compete.
She noted that enterprises are increasingly looking for trusted technology partners that can translate ambitious AI strategies into measurable business outcomes.
In her new role, Verena will lead SAP's efforts to help customers realize the vision of the Autonomous Enterprise by combining AI, enterprise applications, and trusted data to build more intelligent, agile, and resilient organizations.
As AI adoption accelerates across industries, SAP continues expanding its portfolio of AI-powered business solutions designed to improve operational efficiency, decision-making, and business performance.
Driving Customer Success Across the Region
Looking ahead, Verena emphasized that SAP's greatest strength continues to be its people.
She expressed her enthusiasm for leading the Asia Pacific team while working closely with customers, partners, and the broader ecosystem to help organizations navigate the next wave of enterprise transformation.
Her promotion reflects SAP's continued investment in experienced regional leadership as businesses across Asia Pacific increasingly prioritize AI-enabled innovation, cloud transformation, and sustainable long-term growth.
About SAP
SAP is a global leader in enterprise applications and business AI, helping organizations integrate business processes, manage data, and accelerate digital transformation. Through its portfolio of cloud applications, ERP solutions, and AI-powered technologies, SAP enables enterprises to become more intelligent, connected, and resilient while driving innovation at scale.