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Samantha Lewis Joins Zenith UK as Client Director in OOH Activation
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Samantha Lewis has joined Zenith UK as Client Director within the agency’s OOH Activation Team, strengthening its capabilities across Out of Home media strategy and client engagement.
Samantha shared her excitement about beginning the new chapter, highlighting opportunities to work alongside leading teams, build strong client partnerships, and deliver impactful Out of Home campaigns.
Her appointment comes as brands continue rethinking how physical media, experiential engagement, and data-driven campaign execution can work together to create stronger real-world audience connections.
OOH advertising has increasingly evolved beyond traditional placements, with technology, measurement, audience intelligence, and digital integration reshaping how agencies and brands approach media activation strategies.
Zenith UK continues expanding its media and activation capabilities as agencies adapt to a rapidly changing advertising landscape driven by evolving consumer behavior, omnichannel engagement, and AI-enhanced media planning.
Samantha’s move reflects the continued importance of experienced client leadership in helping brands navigate increasingly integrated and performance-focused media environments.
About Zenith UK:
Zenith UK is a global media agency specializing in media strategy, planning, activation, performance marketing, and data-driven brand growth solutions across international markets.