CXO MovesAI Leadership & Strategy
Rebecca Steen Elevated to Associate Director, Digital Partnerships at Initiative
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Rebecca Steen has been promoted to Associate Director, Digital Partnerships at Initiative.
Sharing the announcement on LinkedIn, Rebecca expressed excitement about stepping into the new role as she continues advancing her career across digital media and partnership strategy.
In her elevated position, she will continue supporting digital partnership initiatives, strategic media collaboration, and client engagement efforts as brands increasingly prioritize integrated digital ecosystems and performance-driven media strategies.
The promotion reflects Initiative’s continued investment in digital partnership leadership as the advertising and media industry evolves through AI, data-driven engagement, and changing consumer behaviors.
Leadership roles across digital partnerships are also becoming more strategic as agencies balance creativity, technology, analytics, and evolving platform ecosystems.
Rebecca’s promotion highlights Initiative’s continued focus on strengthening its digital media and partnership capabilities.
About Initiative:
Initiative is a global media agency focused on communications strategy, media planning, digital transformation, partnerships, and audience engagement for brands across industries.
About Rebecca Steen:
Rebecca Steen is a media and partnerships professional specializing in digital strategy, platform collaboration, client engagement, and integrated media partnerships.