CXO MovesAI Leadership & Strategy
Rachel Yeomans Joins WPP Media as Executive Director, Data Strategy
Article content
WPP Media has appointed Rachel Yeomans as Executive Director, Data Strategy, strengthening its leadership as organizations increasingly rely on data and AI to shape business strategy, customer engagement, and marketing performance.
Announcing the news on LinkedIn, Rachel described the appointment as the beginning of an exciting new chapter in her career.
"A new era, a new role. I'm beyond thrilled to have officially started my new journey as Executive Director, Data Strategy at WPP Media!"
Championing Data Strategy in the AI Era
Reflecting on her career, Rachel noted that data strategy was not an established discipline when she first entered the field. Today, however, she believes the function has become essential as artificial intelligence continues to scale across every aspect of business.
She emphasized that organizations need strong data strategies to ensure AI delivers meaningful outcomes, describing the current landscape as an exciting period of rapid transformation and opportunity.
Expanding Access to Data and AI
As Executive Director, Data Strategy, Rachel will focus on empowering organizations through greater data accessibility while helping build teams that combine expertise in data, product, and innovation.
She shared her commitment to democratizing data usage across businesses and developing high-performing teams of data specialists and product professionals who can unlock greater value from AI and analytics.
Looking Ahead
Rachel also expressed gratitude to the colleagues, mentors, and supporters who have contributed to her professional journey and encouraged her passion for advancing the role of data within organizations.
As she begins this new chapter at WPP Media, she looks forward to helping shape the future of data strategy while enabling organizations to thrive in an increasingly AI-driven world.
About WPP Media
WPP Media is the global media investment and media services business of WPP, helping brands connect with audiences through data-driven marketing, media strategy, technology, and AI-powered solutions. The company combines creativity, analytics, and innovation to deliver measurable business outcomes for clients worldwide.