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Purnima Lamba Appointed Chief Brand Officer at Mahindra Group
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Purnima Lamba has been appointed Chief Brand Officer at Mahindra Group, effective September 1, 2026, as the conglomerate continues strengthening its corporate brand narrative and communications strategy across global markets.
Purnima joins Mahindra Group after an extensive global career spanning nearly 25 years at Unilever, where she held senior leadership positions across India, the United Kingdom, and the Netherlands. Her experience includes building tech-enabled consumer experiences, digital media strategies, and global brand initiatives.
In her new role, she will lead Mahindra Group’s corporate brand and communications strategy, oversee brand consistency across its diverse business verticals, and help shape a unified, purpose-driven brand identity across traditional and digital ecosystems.
The appointment reflects the increasing importance of enterprise-wide brand orchestration as large global organizations continue aligning digital transformation, customer experience, and corporate reputation strategies under unified leadership structures.
As businesses navigate AI-driven communication environments and increasingly connected customer ecosystems, the role of brand leadership is evolving beyond traditional marketing into enterprise-level strategic positioning and organizational storytelling.
About Mahindra Group:
Mahindra Group is one of India’s largest multinational conglomerates with operations spanning automotive, farm equipment, technology, financial services, hospitality, and renewable energy. The group continues investing in digital innovation, sustainability, and future-ready brand transformation initiatives globally.