Patrick Power Promoted to Director, Artificial Intelligence Solutions at WPP Media

WPP Media has promoted Patrick Power to Director, Artificial Intelligence Solutions, recognizing his contribution to the company's growing AI enablement and adoption efforts.

Patrick shared the promotion on LinkedIn, reflecting on how his work evolved from early AI experiments into a broader organizational effort involving dedicated teams, governance and a growing community of employees working with AI.

Building AI Enablement at Scale

In his new role, Patrick will continue helping WPP Media translate AI experimentation into practical applications across the organization and its client work.

Reflecting on his journey, Patrick described the early days of AI enablement as "a handful of scrappy experiments and a lot of curiosity." He noted that the initiative has since developed into a more structured system involving an AI Council, an AI Enablement Team and a growing community of thousands of colleagues.

That evolution highlights the increasing role of AI enablement within modern marketing organizations, where adoption depends not only on technology but also on education, experimentation and organizational participation.

Turning AI Into Practical Impact

Patrick's work focuses on helping colleagues build the skills and confidence to use AI effectively, while creating pathways for experimentation and broader adoption.

The company's AI initiatives include educational sessions, masterclasses and community-led programs designed to encourage employees to explore practical applications of the technology.

Patrick described the effort as "a team sport," emphasizing the contribution of colleagues who have participated in learning sessions, championed new ideas and supported the company's AI initiatives.

Looking Ahead

The promotion comes as advertising and marketing organizations increasingly explore AI across strategy, creative development, operations, analytics and client services.

With Patrick stepping into the Director, Artificial Intelligence Solutions role, WPP Media is further strengthening the leadership behind its AI enablement efforts as the technology moves from experimentation toward more structured, enterprise-wide adoption.

About WPP Media

WPP Media is WPP's global media business, bringing together media strategy, planning, buying, commerce, data, technology and AI capabilities to help brands drive growth.