CXO MovesAI Leadership & Strategy
Minjoo Lee-Zeitler Joins Tim Hortons as Director of Marketing, APAC
Article content
Minjoo Lee-Zeitler has joined Tim Hortons as Director of Marketing, APAC. In her new role, she will lead marketing strategy, brand development, consumer engagement, and growth initiatives across the company’s Asia-Pacific operations.
The announcement marks another important leadership addition for Tim Hortons as the brand continues expanding its footprint across APAC markets including China, South Korea, Singapore, Malaysia, Thailand, and Pakistan.
Before joining Tim Hortons, Minjoo spent more than five years at Deliveroo, most recently serving as Head / Director of Marketing, Singapore, where she led growth strategy, product marketing, and regional brand initiatives.
According to industry reports, her responsibilities at Tim Hortons will include overseeing brand strategy, consumer marketing, product innovation, and marketing performance across APAC while also working closely with franchise partners to identify new growth opportunities.
Minjoo shared the update through LinkedIn, expressing excitement about beginning the new role and contributing to the next phase of growth for the iconic coffee brand.
About Tim Hortons
Tim Hortons is a globally recognized quick-service restaurant chain known for its coffee, baked goods, and breakfast offerings. Founded in Canada in 1964, the brand operates thousands of locations worldwide and continues to expand rapidly across international markets, including Asia-Pacific.
About Minjoo Lee-Zeitler
Minjoo Lee-Zeitler is a marketing and brand leadership professional with extensive experience across the food delivery, hospitality, and quick-service restaurant sectors. She has held leadership roles at organizations including Deliveroo, Shangri-La Group, Wingstop, and Yum! Brands, focusing on regional growth strategy, consumer marketing, and brand development across Asia-Pacific markets.