Meha Parekh Elevated to Head of Marketing and Communications at Samsonite

Meha Parekh has been elevated to Head of Marketing and Communications at Samsonite, taking on a key leadership role to drive the brand’s marketing strategy and consumer engagement initiatives.

In this role, she will oversee marketing, communications, and brand-building efforts across key portfolios, with a focus on strengthening market presence and deepening customer connections.

Parekh has been with Samsonite for over seven years, most recently serving as Brand Head for Samsonite and Kamiliant. During this time, she played a pivotal role in driving brand positioning, premiumization strategies, and retail expansion, contributing to the brand’s growth across segments.

Her experience spans both traditional and modern marketing approaches, enabling her to navigate evolving consumer behavior and competitive dynamics effectively. Her internal progression reflects consistent impact and a strong understanding of the brand and its market.

Prior to joining Samsonite, she worked with Kraft Heinz and Unilever, where she built expertise in brand management, product innovation, and integrated marketing across FMCG categories.

Her elevation highlights the importance of experienced brand leaders in driving growth, especially as companies focus on delivering consistent and engaging consumer experiences across channels.

About Samsonite:
Samsonite is a global leader in travel luggage and accessories, known for its innovation, durability, and design across a wide range of consumer products.

About Meha Parekh:
Meha Parekh is a marketing leader with experience across brand strategy, product innovation, and integrated campaigns. She has worked across global consumer brands, driving growth and strengthening market positioning.