Liz Duff Promoted to Joint Managing Director at Mediaplus UK

Liz Duff has been promoted to Joint Managing Director at Mediaplus UK, stepping into a central leadership role as the company advances toward a more integrated and future-focused media model.

As part of the newly formed leadership board, she will help drive a strategy that brings together media, data, and creativity into a unified approach. The move reflects a broader industry shift toward integrated solutions that combine analytics, storytelling, and performance to deliver stronger outcomes for clients.

Duff’s journey at Mediaplus spans over a decade, during which she has held multiple leadership roles across broadcast, media investment, and commercial strategy. Most recently, she led commercial and operational functions, playing a key role in aligning business performance with strategic growth initiatives.

Earlier in her career, she worked at Carat UK, where she built a strong foundation in broadcast and planning. This experience has shaped her holistic perspective on the evolving media landscape, particularly as traditional and digital channels continue to converge.

Her progression from leading core operational functions to shaping overall business direction highlights the increasing importance of commercial and operational leadership in modern media organizations. As agencies evolve to meet changing client demands, leadership roles like Duff’s are becoming central to driving integration, efficiency, and innovation.

About Mediaplus UK:
Mediaplus UK is a media agency focused on delivering insight-led and integrated media strategies. The company combines data, creativity, and technology to help brands drive meaningful engagement and business growth.

About Liz Duff:
Liz Duff is a media and business leader with extensive experience across broadcast, media investment, and commercial strategy. She has played a key role in shaping integrated media approaches and driving operational excellence within agency environments.