Laurie Soukup Joins Audyence to Lead Enterprise Accounts

Audyence has appointed Laurie Soukup as Director of Enterprise Accounts, a move that underscores the company’s focus on strengthening relationships with large enterprise clients and scaling its go-to-market capabilities.

Laurie brings more than two decades of experience in consultative account leadership, having worked across leading digital and media organizations. Her background includes senior roles at Digitas and Meta, where she led strategic engagements with major brands and helped shape modern approaches to digital marketing and customer acquisition.

In her new role, she will work closely with some of the world’s largest technology companies, supporting efforts to evolve demand generation strategies and align them with increasingly data-driven and platform-led marketing environments.

The appointment comes as enterprises continue to rethink traditional GTM models, with greater emphasis on integrated demand programs and measurable outcomes. Audyence’s investment in senior leadership reflects a broader shift in the market toward deeper client partnerships and more strategic account management.

Laurie’s addition signals the company’s intent to expand its presence within enterprise segments while helping clients navigate a more complex and rapidly evolving marketing landscape.