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Laurent Massart Joins Publicis Groupe Belgium as Head of Client Services
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Publicis Groupe Belgium has appointed Laurent Massart as Head of Client Services, adding experienced leadership across media strategy, client partnerships, and integrated brand engagement as agencies continue adapting to increasingly connected marketing ecosystems.
Massart brings more than a decade of experience across the agency and communications industry, with expertise spanning client leadership, media collaboration, and cross-market strategic planning.
He began his career at Vizeum before moving into senior client leadership positions at dentsu Benelux, where he worked across integrated media and brand strategy initiatives for a range of clients and regional teams.
Beyond his agency leadership experience, Massart has also contributed to the broader communications industry through his involvement with UMA, where he served in a board-level role focused on industry collaboration and development.
His appointment comes at a time when brands are increasingly seeking agency partners capable of combining strategy, creativity, media, and data-driven customer engagement into more unified business outcomes.
The move also reflects broader shifts across the advertising and communications sector, where agencies are evolving toward more integrated operating models designed to support performance marketing, customer experience, and long-term brand growth.
About Publicis Groupe Belgium:
Publicis Groupe Belgium is part of Publicis Groupe, one of the world’s leading communications and marketing organizations. The company provides services across creative, media, digital transformation, data, customer experience, and business consulting for brands operating across multiple industries.