Laurent Kreutz Promoted to President and Chief Transformation Officer, North America at L'Oréal

L'Oréal has promoted Laurent Kreutz to President and Chief Transformation Officer, North America, expanding his leadership responsibilities across the company's transformation agenda in the region.

In his new role, Laurent will help lead transformation priorities across L'Oréal North America, bringing together business strategy, organizational change, technology, and operational execution to support the company's continued growth in the market.

Leading Transformation Across North America

The expanded mandate places Laurent at the intersection of business transformation and regional leadership at L'Oréal.

His responsibilities will include helping translate strategic priorities into scalable transformation initiatives, aligning teams and operating models, and supporting the organization as consumer behavior, technology, and the broader beauty landscape continue to evolve.

Driving the Next Phase of Growth

Transformation has become increasingly central to how global consumer companies respond to changing customer expectations, digital channels, data, and emerging technologies.

Laurent's promotion strengthens L'Oréal's leadership team in North America as the company continues to evolve its operations and build capabilities designed to support long-term growth.

Looking Ahead

With Laurent stepping into the combined President and Chief Transformation Officer role, L'Oréal is reinforcing its focus on connecting transformation with business outcomes across one of its most important markets.

His expanded leadership will be focused on turning strategic transformation priorities into measurable impact while supporting the continued evolution of L'Oréal's North American business.

About L'Oréal

L'Oréal is one of the world's largest beauty companies, with a portfolio spanning skincare, makeup, haircare, hair color, fragrances, and other beauty categories. The company operates globally across consumer and professional beauty markets.