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Kiersten Gourlay Joins NetApp as Director of Account-Based Marketing
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NetApp has appointed Kiersten Gourlay as Director of Account-Based Marketing, reinforcing the company’s continued investment in enterprise engagement and strategic account-focused marketing initiatives.
In the role, Kiersten will help lead and scale account-based marketing programs designed to strengthen engagement with NetApp’s most strategic enterprise customers and partners.
The appointment comes as B2B organizations increasingly prioritize personalized engagement strategies, integrated customer experiences, and data-driven ABM programs to improve long-term enterprise relationships and measurable business outcomes.
NetApp highlighted Kiersten’s experience in building and scaling account-based marketing initiatives, positioning her leadership as an important addition to the company’s evolving enterprise marketing strategy.
Her arrival also coincides with NetApp Converge, providing an opportunity to engage directly with customers, partners, and internal teams at a key moment for the organization’s growth and innovation initiatives.
The move reflects broader momentum across the technology industry, where organizations are placing greater emphasis on ABM leadership to support high-value customer engagement, enterprise expansion, and integrated go-to-market execution.
About NetApp:
NetApp is a global cloud-led, data-centric software company providing enterprise storage, cloud services, data management, and infrastructure solutions designed to help organizations modernize and manage complex digital environments.