Kerri Anderson Returns to VideoAmp as VP, AI Enablement

VideoAmp has welcomed Kerri Anderson back to the company as VP, AI Enablement, marking a return to the organization where she previously spent several years building her sales career.

Kerri's return comes as VideoAmp accelerates its transition toward an AI-powered media performance platform. The company has recently introduced AI-powered reporting that allows media buyers and sellers to interact with campaign measurement data using natural language, turning complex measurement outputs into actionable insights.

Returning With a New AI Mandate

Kerri described her return as an opportunity to bring the lessons and experiences from her time away back to VideoAmp, where she previously spent several years.

Her new mandate as VP, AI Enablement comes at a significant point in VideoAmp's evolution as the company expands its use of AI across planning, measurement, optimization and reporting.

VideoAmp's current strategy includes building AI capabilities that help advertisers, agencies and publishers access and act on increasingly complex media data.

Building on VideoAmp's AI Evolution

The appointment comes as VideoAmp continues investing in AI-driven capabilities across its platform. In June 2026, the company launched AI-powered reporting designed to help media buyers and sellers interrogate campaign measurement data in plain English and generate decision-ready outputs.

Kerri's new role places her within that broader transformation, with a focus on enabling teams and customers to realize greater value from AI as media measurement becomes increasingly data-driven and complex.

Looking Ahead

Kerri's return combines institutional knowledge of VideoAmp with experience gained outside the company, creating an opportunity to contribute from a new perspective.

As VideoAmp continues its shift toward AI-powered media performance, her focus on AI enablement will support the company's broader effort to make advanced data and intelligence more accessible across the advertising ecosystem.

About VideoAmp

VideoAmp is a software and data company focused on transforming how media is valued, bought and sold. Its platform brings together measurement and optimization capabilities across traditional TV, streaming and digital media, helping advertisers, agencies and publishers make more informed decisions.