Kimberly Olsen Promoted to Senior Director of Merchandising and Planning at TAG Heuer

TAG Heuer has promoted Kimberly Olsen to Senior Director of Merchandising and Planning, reinforcing the company’s focus on strategic retail growth and merchandising leadership.

In the role, Kimberly will continue supporting merchandising and planning initiatives aimed at strengthening product strategy, customer engagement, and business performance across the brand’s retail operations.

The promotion reflects TAG Heuer’s continued investment in leadership across merchandising and planning functions as luxury and retail brands increasingly focus on customer experience, inventory optimization, and global market expansion.

Kimberly shared her appreciation for the opportunity to continue growing within the organization while taking on new challenges alongside colleagues and leadership teams.

She also acknowledged the mentorship and leadership support of Béatrice Goasglas, highlighting the importance of guidance and collaboration throughout her professional journey.

The move underscores the growing role merchandising and planning leaders play in shaping customer experiences, retail strategy, and operational performance across the luxury industry.

 

About TAG Heuer:

TAG Heuer is a Swiss luxury watchmaker known for its heritage in precision timepieces, sports partnerships, and innovation across the global luxury and lifestyle market.

 

About Kelly Olsen:

Kimberly Olsen is a merchandising and retail strategy professional with experience across planning, customer engagement, luxury retail operations, and business growth initiatives.