Katy Fitzgerald Elevated to Head of Customer Marketing & Advocacy at Asana

Katy Fitzgerald has been elevated to Head of Customer Marketing & Advocacy at Asana, marking a significant leadership milestone as the company continues strengthening its customer engagement and advocacy ecosystem.

Sharing the announcement on LinkedIn, Katy described the past few months as a period of rapid growth and expressed excitement around scaling the function while amplifying customer innovation stories across the business.

Her role will focus on elevating customer leadership and activating customer-driven storytelling initiatives that showcase how organizations are innovating and transforming through collaboration, workflow management, and operational excellence.

Katy also acknowledged the support of Asana’s leadership team and mentors who helped shape the journey toward building and expanding the customer marketing and advocacy function.

Customer Advocacy Becoming Central to Modern Growth Strategies

As enterprise technology markets become increasingly competitive, customer marketing and advocacy are evolving into strategic growth functions spanning:

• customer storytelling
• brand credibility
• community engagement
• customer-led innovation
• and market influence

Organizations are increasingly prioritizing authentic customer narratives to strengthen trust, improve adoption, and create differentiated positioning across crowded digital markets.

Customer advocacy programs are also becoming more integrated into broader go-to-market strategies as businesses look to transform customer success stories into scalable growth and engagement opportunities.

Storytelling and Community-Led Growth Continue Rising

Modern SaaS and enterprise technology companies are increasingly investing in:

• customer communities
• peer-driven engagement
• executive advocacy
• and innovation-focused storytelling ecosystems

to strengthen long-term relationships and market visibility.

Leadership across customer marketing functions now requires balancing strategic communication, relationship development, brand positioning, and customer experience alignment while ensuring organizations effectively showcase measurable customer impact.

Katy’s elevation reflects Asana’s continued focus on customer-centric growth and the increasing importance of advocacy-led engagement strategies in modern enterprise technology ecosystems.

 

About Asana:

Asana is a work management and collaboration platform designed to help teams organize projects, streamline workflows, and improve operational productivity across organizations worldwide.

 

About Katy Fitzgerald:

Katy Fitzgerald is a customer marketing and advocacy leader with experience across customer storytelling, engagement strategy, brand communication, and community-driven growth initiatives.