CXO MovesAI Leadership & Strategy
Julie Michael Ferguson Joins Microsoft as Director of AdTech Strategy & Operations
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Julie Michael Ferguson has joined Microsoft as Director of AdTech Strategy & Operations.
Her appointment comes as advertising platforms and enterprise media ecosystems continue evolving around audience intelligence, campaign measurement, governance, and AI-driven optimization.
In announcing the move, Julie shared that she will lead high-priority AdTech initiatives while partnering across media, measurement, audience, signals, and web teams to help drive operational governance, innovation, and measurable campaign outcomes.
Microsoft continues expanding its capabilities across advertising technology, data intelligence, media operations, and performance measurement as brands increasingly seek more accountable and connected advertising ecosystems.
The move also highlights the growing importance of operational leadership within AdTech as organizations navigate signal fragmentation, privacy changes, AI-driven media optimization, and increasingly complex campaign environments.
Ferguson brings more than 15 years of experience shaped by leadership, collaboration, and operational strategy across the broader advertising and media ecosystem.
About Microsoft:
Microsoft is a global technology company focused on cloud computing, AI, enterprise software, productivity platforms, advertising technology, and digital transformation solutions.