Jarno Middelbosch Joins Zero Motorcycles as Senior Director of Global Marketing

Jarno Middelbosch has joined Zero Motorcycles Inc. as Senior Director of Global Marketing, taking on a key role as the company advances its position in the evolving electric mobility landscape.

In this role, Jarno will focus on strengthening global brand positioning, refining go-to-market strategy, and supporting international expansion as Zero Motorcycles continues to scale adoption of high-performance electric motorcycles. The appointment comes at a time when competition and innovation in the EV segment are accelerating, placing greater emphasis on differentiated brand and market strategy.

Jarno brings more than two decades of experience across mobility, electrification, and premium consumer brands. He joins from Valvoline Global Operations, where he led European marketing initiatives. Prior to that, he headed marketing and communications for Europe at Lucid Motors, contributing to the brand’s positioning in the premium EV segment.

Earlier in his career, Jarno held roles at Red Bull and spent several years at Harley-Davidson Motor Company, managing international and EMEA marketing. He also led regional marketing at Ducati Motor Holding and began his career with a consulting role at Kantar.

His appointment reflects Zero Motorcycles’ focus on building a stronger global brand presence while navigating a rapidly evolving mobility ecosystem. With experience spanning both legacy performance brands and emerging EV players, Jarno is positioned to support the company’s next phase of growth and market expansion.