iProspect Appoints Amy Watt as UK President

iProspect has appointed Amy Watt as UK President, reinforcing the agency’s focus on integrated growth, client transformation, and performance-driven marketing strategies.

 

A long-time dentsu leader, Amy brings nearly two decades of experience across local, regional, and global roles within the organization. Her appointment reflects iProspect’s continued investment in leadership as agencies adapt to increasingly connected, data-driven, and AI-influenced marketing environments.

 

In her new role, Amy will oversee iProspect’s UK operations, focusing on strengthening client partnerships, driving business growth, and expanding the agency’s integrated media and digital capabilities.

 

The appointment comes during a period of significant transformation across the advertising and marketing industry, where brands are increasingly looking for unified strategies that combine media, technology, customer experience, and performance marketing.

 

Amy’s long-standing experience within dentsu provides her with deep operational and strategic understanding of the business, its evolving capabilities, and its global client ecosystem.

 

As performance marketing, commerce media, and AI-powered customer engagement continue reshaping the industry, agencies are placing greater emphasis on leadership capable of driving both innovation and measurable business outcomes.

 

About iProspect:

iProspect is a global digital-first marketing agency within the dentsu network, specializing in performance marketing, media, commerce, and customer experience solutions designed to help brands accelerate growth.

 

About Amy Watt:

Amy Watt is a marketing and media executive with extensive experience across business leadership, integrated marketing, client strategy, and digital transformation initiatives. She has spent nearly 20 years within the dentsu network across local, regional, and global leadership roles.