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Informa Markets Elevates Pankaj Sharma as General Manager – Marketing
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Informa Markets in India has elevated Pankaj Sharma to the role of General Manager – Marketing, recognizing his steady progression and impact over nearly a decade with the organization.
Sharma has grown through multiple leadership roles within the company, including Deputy General Manager, Assistant General Manager, and Senior Manager. Over the years, he has led integrated marketing strategies for large-scale national and international exhibitions and conferences, driving brand visibility, audience engagement, and revenue growth across diverse industry segments.
In his new role, he is expected to further strengthen the company’s marketing approach across its events portfolio, aligning multi-channel campaigns with evolving audience expectations and market dynamics. His experience in managing end-to-end marketing initiatives positions him to scale both reach and engagement in a competitive events landscape.
Prior to joining Informa Markets, Sharma spent over six years with Franchise India Brands Limited and Franchise India Holdings Limited, where he handled integrated marketing campaigns spanning print, radio, outdoor, and digital channels. His early career includes roles at Religare and Concord Enterprises, where he built foundational expertise in brand marketing and campaign execution.
The elevation reflects Informa Markets’ focus on strengthening marketing leadership as the exhibitions and conferences industry continues to evolve with hybrid formats, digital engagement, and data-driven audience strategies.
About Informa Markets:
Informa Markets is a global leader in exhibitions and event services, connecting businesses and professionals through industry-specific trade shows, conferences, and digital platforms.
About Pankaj Sharma:
Pankaj Sharma is a marketing leader with extensive experience in event marketing, media planning, and multi-channel campaign management. His career spans exhibitions, conferences, and integrated marketing, with a focus on driving growth and audience engagement.