CXO MovesAI Leadership & Strategy
Hyland Appoints Tracy Roccasalva as Chief Marketing Officer
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Hyland has appointed Tracy Roccasalva as Chief Marketing Officer, where she will lead the company’s global marketing organization and shape its go-to-market strategy as it accelerates growth worldwide.
Her appointment comes at a time when enterprise content management is undergoing a significant shift, with AI-driven content intelligence emerging as a key investment area. Roccasalva is expected to play a central role in positioning Hyland’s offerings within this evolving landscape, aligning marketing strategy with product innovation and market demand.
With over two decades of experience in enterprise technology marketing, she brings a strong track record of building and scaling marketing organizations. Her expertise spans demand generation, pipeline strategy, category positioning, and go-to-market transformation, positioning her to strengthen Hyland’s global marketing function.
Her leadership is likely to focus on driving clarity in messaging and execution as enterprises increasingly seek integrated, AI-enabled solutions to manage and extract value from content across their operations.
About Hyland:
Hyland is an enterprise software company specializing in content services and enterprise content management solutions. The company focuses on helping organizations manage, process, and derive insights from content, with a growing emphasis on AI-powered capabilities.
About Tracy Roccasalva:
Tracy Roccasalva brings over 20 years of experience in enterprise technology marketing, having held leadership roles at companies including Informatica, VMware, RSA Security, FireEye, and Cisco. Her expertise covers demand generation, go-to-market strategy, and scaling global marketing organizations.