CXO MovesAI Leadership & Strategy
Gurdeep Dhillon Joins Intuit as VP, B2B Marketing
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Gurdeep Dhillon has joined Intuit as Vice President, B2B Marketing, taking on a key role as the company expands its focus on mid-market growth.
In this role, he will lead the development of a modern, AI-first B2B marketing function, building a next-generation demand engine and marketing technology stack from the ground up. His mandate reflects Intuit’s ambition to scale its enterprise and mid-market offerings through a more integrated and data-driven approach.
The opportunity is centered around a significant gap in the market, where mid-sized businesses often find themselves underserved by both entry-level tools and legacy ERP systems. Intuit is positioning its AI-native ERP platform to address this gap, aiming to deliver more scalable and intelligent solutions tailored to evolving business needs.
Early into his role, Dhillon has emphasized the strength of the product, the quality of the team, and the scale of the opportunity ahead. His focus will be on translating these strengths into market momentum through a robust and efficient demand generation strategy.
His appointment highlights the increasing importance of AI-led marketing in shaping modern B2B growth. As organizations look to drive efficiency and scale, building agile, data-driven marketing teams is becoming critical to long-term success.
About Intuit:
Intuit is a global technology platform providing financial management, accounting, and tax solutions for individuals, small businesses, and enterprises.
About Gurdeep Dhillon:
Gurdeep Dhillon is a B2B marketing leader with expertise in demand generation, go-to-market strategy, and building high-performance marketing organizations, with a focus on AI-driven growth.