CXO MovesAI Leadership & Strategy
Gray Hardell Elevated to VP Product Marketing & GTM Strategy at Iterable
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Iterable has elevated Gray Hardell to Vice President of Product Marketing & GTM Strategy, expanding his leadership role as the company continues scaling its customer engagement and AI-powered marketing capabilities.
Hardell has played a key role in shaping Iterable’s positioning, product storytelling, and go-to-market alignment across evolving enterprise marketing and customer experience landscapes.
His promotion reflects a broader industry shift where product marketing leaders are increasingly operating at the intersection of strategy, customer intelligence, AI adoption, and revenue growth.
As martech platforms continue evolving toward AI-driven personalization and lifecycle engagement, organizations are placing greater emphasis on integrated GTM leadership capable of aligning product innovation with market execution.
Iterable continues to strengthen its position within the cross-channel marketing and customer engagement space, helping brands deliver personalized customer experiences across email, mobile, web, and AI-powered communication channels.
About Iterable:
Iterable is an AI-powered customer communication platform that helps organizations deliver personalized, cross-channel customer engagement experiences at scale across marketing, product, and customer lifecycle touchpoints.