Federica Snaidero appointed Chief Operating Officer at Ogilvy Italia

Ogilvy Italia has appointed Federica Snaidero as Chief Operating Officer, marking a key leadership move aimed at strengthening operational efficiency and supporting business growth.

In her new role, Snaidero will oversee operations while continuing to drive integration and expansion across the Italian business. Her appointment reflects the agency’s focus on aligning operational strategy with evolving client and market demands.

Federica Snaidero has been with Ogilvy for over six years, most recently serving as Managing Director. During her tenure, she has played a central role in business development and client engagement, contributing to the agency’s growth and strategic direction.

Prior to Ogilvy, she worked at WPP as Chief of Staff, where she was involved in coordinating group clients and leading cross-company strategic initiatives. Her earlier experience includes marketing roles at Swatch Group, along with positions at Snaidero Cucine and Young and Rubicam Group, building a strong foundation in brand marketing and client management.

Her elevation to COO highlights Ogilvy Italia’s continued investment in leadership that combines operational expertise with deep marketing and brand experience. As agencies increasingly integrate creativity, customer experience, and digital transformation, operational leadership is becoming critical to delivering consistent and scalable outcomes.

Snaidero’s expanded responsibilities are expected to support Ogilvy Italia’s next phase of growth, with a focus on efficiency, collaboration, and integrated service delivery.