Elena Barba Appointed Chief Marketing Officer at Novibet

Elena Barba has stepped into the role of Chief Marketing Officer at Novibet, taking on responsibility for leading the company’s global marketing strategy as it continues to expand across international markets.

In this role, Elena will focus on strengthening brand positioning, driving customer engagement, and supporting growth across key regions. Her appointment reflects Novibet’s continued investment in building a scalable, player-centric marketing approach as competition intensifies in the digital gaming sector.

Elena has been with Novibet since 2022 and has played a central role in shaping its international marketing strategy. She progressed through multiple leadership positions, including Head of Marketing Operations for International Markets, Director of Marketing Communications, and most recently Executive Director. During this time, she contributed to expanding the company’s presence in markets such as Brazil and Mexico.

Prior to joining Novibet, Elena held marketing and customer experience roles at WIND Hellas, Papastratos S.A., and Philip Morris International. She began her career in agency roles at JWT Athens, building a foundation in brand and communications.

Her elevation highlights Novibet’s focus on aligning marketing, customer experience, and international operations to support its next phase of growth. With experience across both corporate and agency environments, Elena is positioned to further strengthen the company’s global footprint in an evolving digital gaming landscape.