Dinesh Kumar Srinivasan elevated to Head of Marketing for Spotify across MENA, Türkiye, Pakistan and CIS

Spotify has elevated Dinesh Kumar Srinivasan to Head of Marketing for MENA, Türkiye, Pakistan and CIS, expanding his leadership role across key international markets.

In this position, Dinesh will lead regional marketing strategy, focusing on localization, user engagement, and market expansion. His role involves adapting global campaigns to regional audiences while strengthening brand positioning across culturally diverse markets.

The elevation reflects Spotify’s continued investment in regional marketing leadership, as digital platforms increasingly prioritize localized strategies to drive adoption and engagement. Srinivasan brings a strong track record within Spotify, where he has contributed to marketing regionalization and strategic initiatives aimed at scaling growth.

Prior to joining Spotify, he held leadership roles at Britannia Industries, GSK Consumer Healthcare India, and iD Fresh Food. Across these organisations, he led brand transformations, developed new product categories, and drove business turnarounds, working with widely recognized consumer brands.

His experience spans both FMCG and digital ecosystems, combining consumer insight-driven strategies with execution across multiple channels. This blend of expertise positions him to navigate the complexities of global platforms operating in region-specific contexts.

Srinivasan’s expanded role highlights the growing importance of regional marketing in global tech companies, where success increasingly depends on the ability to balance scale with cultural relevance.