Deepak Mankani Elevated to Head of Integrated CXM Strategy at Merkle MENA

Deepak Mankani has been elevated to Head of Integrated CXM Strategy at Merkle MENA, marking a strategic move to strengthen the organization’s focus on connected, data-driven customer experiences.

In his expanded role, Mankani will lead a unified CXM strategy that brings together analytics, CRM, experience design, search, and generative AI into a single integrated framework. His mandate includes driving commercial and product strategy, strengthening strategic partnerships, and building a scalable center-of-excellence model across the region.

Mankani has played a key role in shaping Merkle MENA’s capabilities, previously leading the Search Experience and GenAI practice. Under his leadership, the business has helped brands navigate evolving search ecosystems, changing consumer behavior, and the growing influence of AI-driven experiences.

His elevation reflects a broader shift within the industry, where organizations are moving away from siloed marketing functions toward more integrated customer experience models. By consolidating multiple disciplines under one leadership role, Merkle aims to deliver more seamless, end-to-end customer journeys powered by data and technology.

The move also aligns with increasing demand across the MENA region for AI-enabled marketing, analytics, and customer engagement solutions. As brands look to adapt to rapidly evolving digital ecosystems, integrated CXM strategies are becoming central to delivering measurable business impact.

 

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About Merkle MENA:
Merkle MENA is a data-driven customer experience management company, part of dentsu, focused on delivering integrated solutions across analytics, CRM, commerce, and digital transformation.

About Deepak Mankani:
Deepak Mankani is a CXM and digital strategy leader with expertise in search, analytics, and AI-driven customer experience. He has led initiatives across integrated marketing and technology to drive business growth and customer engagement.