GNW Consulting has appointed Christine Selvaggio as Director of AI Operations, reinforcing the firm's commitment to helping organizations adapt to the rapidly evolving AI search landscape.

In her new role, Christine will combine her extensive marketing and revenue operations expertise with emerging AI technologies, helping clients develop operational frameworks and strategies for Generative Engine Optimization (GEO).

Bringing a Decade of Marketing Operations Experience

Throughout her career, Christine has built and optimized marketing and revenue operations programs, developing learning platforms, streamlining processes, and scaling systems that enable business growth.

Her move to GNW Consulting marks a new chapter focused on helping brands understand how buyers increasingly discover information through AI-powered platforms such as ChatGPT, Perplexity, and Claude.

Rather than simply optimizing for traditional search engines, organizations are now challenged to ensure they are discoverable and accurately represented across large language models that increasingly influence buying decisions.

Advancing the Future of Generative Engine Optimization

At GNW Consulting, Christine will help organizations navigate the emerging discipline of Generative Engine Optimization (GEO), an evolving practice focused on optimizing how brands appear in AI-generated responses throughout the buyer journey.

Drawing from her operations background, she is particularly interested in how AI-driven discovery will reshape attribution, measurement, and reporting.

As buyers increasingly move between AI assistants, traditional search engines, and digital experiences before making purchasing decisions, organizations must rethink how they evaluate marketing effectiveness and customer engagement.

Early Lessons from the AI Search Era

Reflecting on her first week in the role, Christine highlighted several observations shaping the future of AI-driven marketing:

• AI visibility is increasingly more important than simple mention frequency.
• Many webpages that perform well in traditional search may not be effectively interpreted by AI models.
• AI visibility platforms provide valuable insights but still require careful human oversight.
• Brands must optimize their presence across the entire buyer journey—not just awareness—to influence purchasing decisions.
• Successful GEO strategies prioritize meaningful improvements over high volumes of changes.
• Generative Engine Optimization remains an emerging discipline that requires continuous experimentation, measurement, and adaptation.

As AI-powered search rapidly changes how buyers discover products, evaluate vendors, and make purchasing decisions, organizations are rethinking their digital marketing strategies.

With her expertise in marketing operations and passion for building scalable systems, Selvaggio will help GNW Consulting and its clients develop AI-first approaches that connect operational excellence with measurable business outcomes.

About GNW Consulting

GNW Consulting is a digital transformation and marketing consultancy that helps organizations modernize marketing operations, customer engagement, and go-to-market strategies through data, technology, artificial intelligence, and emerging digital capabilities.