CXO MovesAI Leadership & Strategy
Chrissie Koeppen Promoted to Senior Vice President of Innovation at Yes& Agency
Article content
Chrissie Koeppen has been promoted to Senior Vice President of Innovation at Yes& Agency, marking a significant leadership milestone in her journey across innovation, strategy, and AI-driven transformation.
Sharing the announcement on LinkedIn, Chrissie reflected on the deeply personal nature of the promotion and the unconventional path that led to the moment. As a military spouse, she described years of rebuilding professional credibility through multiple relocations, balancing deployments, parenting responsibilities, and flexible work schedules while continuing to deliver executive-level impact.
Throughout her journey, Chrissie credited supportive leadership teams and colleagues who prioritized outcomes, creativity, trust, and impact over traditional career expectations. She also highlighted the importance of organizations creating opportunities for talented professionals whose paths may not follow conventional executive trajectories.
In her expanded role, Chrissie is expected to continue leading innovation initiatives across emerging technologies, AI-driven offerings, strategic workshops, and client transformation programs at Yes& Agency.
Recognizing Innovation Leadership Beyond Traditional Career Paths
Chrissie’s promotion reflects a broader industry shift toward more inclusive definitions of leadership and career progression, particularly as organizations increasingly value adaptability, creativity, and impact over rigid career models.
Her story also highlights the growing importance of flexible leadership cultures that enable professionals to balance personal responsibilities while continuing to drive innovation and business growth.
About Yes& Agency
Yes& Agency is a creative marketing and communications agency focused on branding, digital transformation, customer experience, strategy, and innovation-driven marketing solutions for organizations across industries.
About Chrissie Koeppen
Chrissie Koeppen is an innovation and strategy leader with expertise in AI-driven transformation, creative problem-solving, marketing strategy, and organizational innovation. She is also an advocate for non-traditional leadership journeys and inclusive workplace cultures.